One of the most respected voices in world canoeing has warned his sport risks being thrown out of the Olympics unless it serves up a better deal for women.
Richard Fox, a former top British slalom paddler and now National Performance Director at Canoeing Australia, claims canoeing was lucky to avoid being axed from the 2020 Olympic program.
Canoeing has asked that a women's C1 event be added to the Rio program to better address the current gender imbalance in the sport.
Fox says not before time.
"Canoeing was exposed in the IOC evaluation process because of its poor standing in terms of gender diversity," Fox said.
"Canoeing's lack of progress in this area stands out in comparison to other Olympic sports like sailing and cycling that made sweeping changes ahead of the London 2012 Games."
Fox's call for action comes at a time many Olympic sports are submitting their wish lists to the IOC ahead of Rio.
It also comes hot off the back of the Australian Sports Commission warning seven of the country's highest profile Olympic sports to improve its governance, including treatment of female athletes, or face funding cuts.
Canoeists currently compete for 16 gold medals at an Olympics, but only five of those are for female athletes.
"The ICF should heed the warning signs and increase the number of Canoeing events for women in time for the Rio 2016 Olympic Games," Fox said during last weekend's National Titles in Perth.
"Other sports have aligned their approach with the IOC's expectations by removing time worn barriers of gender discrimination and by finding solutions, however challenging, that increase opportunities for women to compete at the Games.
"Meanwhile, the Olympic Movement, and female athletes around the world, are impatiently watching and waiting for Canoeing to catch up."
Fox said adding a women's C1 category to the program would be a good start.